About Us

Helping suppliers find efficiency in the last mile.

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To create efficiencies in last mile logistics, with timely delivery of materials returning cost savings and productivity increases to our partners.

  1. Help suppliers and retailers better serve their customers creating a "can do" attitude
  2. Help owner operators and fleet managers increase their fleet utilization and generate additional revenue streams
  3. Provide our employees with a rewarding and challenging environment enabling them to grow professionally and achieve their dreams

Company Leadership.

The GoFor management team is comprised of seasoned industry professionals with backgrounds in construction, logistics, established technology companies and high-tech start-ups.


Brad Rollo

Chief Executive Officer


Basavaraj Halli

Chief Technology Officer


Paul O'Driscoll

Chief Revenue Officer


Construction Roots.

Having spent 10 years in the construction industry after a career in technology, co-founder Brad Rollo recognized a common problem faced by people like him.

As a general contractor he spent most of his days running around being a gofer for his teams, picking up and delivering last-minute needed materials to his various job sites.  He realized that while large orders were often well handled by suppliers, there was a gap in the supply chain for smaller material orders.

In 2016, Brad and technology co-founder Raj Halli launched GoFor’s online and mobile apps and on-demand delivery service to fill the void for contractors that needed a few extra supplies delivered in a timely manner.

Since then, GoFor has expanded its offering to fill the need for same-day and last mile logistics support for distributors and suppliers. GoFor’s flexible, on-demand services allows businesses to supplement their busy fleets or choose GoFor as their exclusive out-sourced logistics partner for affordable and reliable local and out-of-town deliveries. 

GoFor is currently operational in major metro areas across the US and Canada, and will continue its expansion across North America in 2020.


GoFor launches in Ottawa helping contractors get materials to job-sites faster.


Expansion across Western Canada. GoFor opens up in Vancouver, Toronto, Calgary and Edmonton.


GoFor launches in the US.


GoFor rolls out to 150 Home Depot locations across Canada.


GoFor launches in Halifax, officially making its operations Coast to Coast in Canada.


GoFor Dispatch and GoFor Marketplace launch as SaaS options for last mile efficiency.

We are excited to see how GoFor helps merchants and builders with a reliable, transparent, and flexible delivery, while offering an extraordinary customer experience. Now, more than ever, GoFor helps its customers meet the customer needs. We have been very impressed with the team, the growth into new cities and the launch of new customer-centric solutions like GoFor Marketplace and GoFor Dispatch.
Gonzalo Galindo
CEMEX Ventures