New hires bring Wall Street connections, analytics know-how to GoFor's executive suite

Just weeks after bringing a new chief executive on board to lead its scaleup push, Ottawa-based last-mile logistics firm GoFor is adding more bench strength to its C-suite as it stakes out territory in what it calls the “final frontier” of the shipping industry.

GoFor, which topped OBJ’s list of the city’s fastest-growing companies earlier this year, on Tuesday named veteran executive Daphne Huang its chief financial officer. The company also announced it has hired Gary Porter – a Texas-based expert in big-data analytics who spent more than a decade in senior planning and operations roles with environmental services giant Waste Management – as chief analytics and development officer.

The management reboot comes at a critical time for GoFor, which is aggressively grabbing market share in the rapidly growing last-mile delivery space.

Two months ago, the company replaced founding CEO Brad Rollo with California-based tech executive Ian Gardner, who’d been working with GoFor for the past 18 months to electrify its fleet of delivery vans.

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